Rocky Patel Premium Cigars, Oliva Cigar Co., Alec Bradley Cigar Co., and Crowned Heads have partnered together to host The Traveling Road Show 2020 that will be held in fifteen cities throughout the United States. The Traveling Road Show will showcase new products, as well as exclusive releases that will be available only to attendees. Food, drinks, and cigars will be provided at all venues.
Due to the COVID-19 pandemic, the 2020 Premium Cigar Association (PCA) show was canceled. Many brick and mortar retailers were forced to close, or operate at limited capacity, to prevent the spread of COVID-19.
“With the cancellation of the PCA show in Las Vegas, during these difficult times, we decided to bring the show to our valued customers. The premium cigar industry is mostly a family-owned business with valued face-to-face interaction. We felt it was important to preserve the one-on-one relationships with our valued customers. Many of us have built and nurtured these relationships over the last twenty-five years. We are excited and proud about being able to showcase and introduce our new cigars personally to our brick and mortar partners. We did not want to miss a beat and felt that it was important for us to maintain the strong kinship with our retailers. We strongly believe our brands deserve this personal attention. This is simply a temporary plan for 2020. We look forward to a healthy and successful trade show with PCA next year in Las Vegas.”
– Rocky Patel (Rocky Patel Premium Cigars)
“Extraordinary times require extraordinary measures, and where our customers cannot take advantage of the buying opportunities provided at a trade show, we are happy to bring the opportunity to them.”
– Cory Bappert (Oliva Cigar Co.)
“We are very excited to see our retail partners again, we miss being with them! We have a fantastic opportunity to positively impact our retail partners and help them finish the year strong. Twenty-seven events across fifteen cities in eleven days may seem crazy but we are bringing back the camaraderie that this industry thrives on. The Traveling Road Show 2020 is something we need right now and we’ll all be stronger for it.”
– Alan Rubin (Alec Bradley Cigar Co.)
“We are excited to be a part of this traveling roadshow with three of our friends in the industry. With the difficulties posed by COVID-19, it’s more important now than ever to find creative solutions to help our retail partners thrive and this is a great way to bridge the gap until we can all be together at the next PCA show.”
– Mike Conder (Crowned Heads)